Thursday, 2 February 2012

Laura Bailey Bags A Radley

Laura Bailey Bags A Radley

Premium British fashion accessories brand Radley is delighted to announce that the iconic British model and writer, Laura Bailey, is its new Brand Ambassador and face of its new Spring Summer '12 campaign.

As a model, writer, contributing editor for British Vogue and Cultural ambassador for the BFC (British Fashion Council), Laura was a natural choice for Radley embodying this much loved British label’s intrinsic fashion and lifestyle values.

“I have watched the Radley brand for years and was thrilled when they asked me to be their first brand ambassador,” Laura enthuses. “I love the creativity and quality that is at the heart of the brand, ensuring that every design has the unique Radley feel that customers can't get enough of.”

Shot by Angelo Pennetta with styling direction by Katie Hillier, this beautiful new campaign brings to life the true essence of Radley, a brand for the women of 2012 who do it all and need an affordable lifestyle brand with exceptional design credentials to go with it.

We are excited to have Laura Bailey as our Brand Ambassador for SS12,” Lorraine Pringle, Radley Brand Director explains. “Having chosen Laura for her natural and effortless style, we wanted to portray this in the images. She is a modern woman who juggles work, family and life and always manages to look amazing. We hope that the campaign highlights the style and versatility of the spring collection and reminds people that with 23 stand alone stores, we are Britain's biggest premium handbag brand.”

Follow in Laura Bailey’s stylish, fashion footsteps and bag yourself a Radley this season at:

Radley London
15/17 County Arcade
Victoria Quarter
Tel: 0113 234 1916