Northern Exclusive for Joules

Country lifestyle brand Joules has collaborated with Bedeck, the leading UK bed and bath brand to launch its first bed and bath collection. Launched in only two of the Joules stores in the country, Leeds and Cheltenham, so it’s a first up north for the brand.

Reflecting the iconic countryside style synonymous with Joules, the collection

features six designs for adults and four for children. Inspired by outdoor pursuits

and the British countryside, the new designs feature equestrian, sailing, gardening

and rugby motifs to appeal to both classic and contemporary homes.

The colourful bedlinen is complemented with a range of cushions, blankets,

bathrobes and towels featuring knitted, embroidered, appliqué and ribbon detailing.

“Launching our first bed and bathware collection has been a great opportunity for Joules, and Bedeck was the obvious brand to partner with”, explained Tom Joule, CEO of Joules. “We both share the same values and firmly believe in offering our customers outstanding designs and true quality products at great value for money. We are thrilled with the range and have thoroughly enjoyed partnering with a fellow British brand.”

The collaboration was a natural progression and perfect fit for the two brands.

Both founded in the UK and still family-run, Bedeck and Joules strongly believe

in providing excellent quality products which are practical and stylish to reflect

their customers’ colourful personalities and individual styles.

All duvet covers are available in single, double, king and super king and pillowcases are available in Standard and Oxford, prices start at £45.

Make yourself at home this season at………..

Joules

25, King Edward Street, Victoria Quarter, Leeds

T: 0113 247 0257 W: www.joules.com