Sunday, 10 April 2011

Preview: Whistles and Grazia Event in Leeds

Grazia‘s Fasion Editor-at-Large Polly Vernon is to host a VIP in-store event at premium fashion brand Whistles, to unveil its new Spring Collection at the Victoria Quarter store in Leeds on Thursday 14th April – showcasing the brand’s recent reinvention led by ‘UK fashion’s most powerful woman’, Jane Shepherdson.
Showcasing the reinvention of the brand to the region, the in-store event will offer a platform to present the brand’s refreshed identity, offering guests the opportunity to gain expert style advice from a selection of special guests and Grazia Magazine’s very own style guru, Polly Vernon.
Set in the Victoria Quarter, Whistles Leeds will welcome a selection of over 100 of Leeds’ key business-women by VIP invitation only, as the store is transformed into a spring awakening, showcasing the new collection.
Retail expert and ex-Topshop brand director Jane Shepherdson, who has been awarded an MBE for her services to the British Fashion industry, has overhauled the Whistles brand and recognises the need to work regionally to communicate the new brand message in a way that is relevant for the local audience.
Shepherdson said: “Leeds is renowned for its shopping culture and fashion savvy women so we felt the Whistles brand could really resonate. The event will pose the perfect platform for us to showcase the new Spring Collection to our Leeds audience, who we know are dedicated to both high quality, and following the latest seasonal trends.”

For more details on the launch of Whistles new Spring Collection please visit: or to request an invitation to the Spring launch evening please contact or call 0113 236 1835 to register your interest.