Wicked Evening at VQ
Attracted by fabulous May weather, live entertainment and in-store offers, crowds flocked to VQ’s Wizard of Oz Shopping Party on Thursday 24th May. The event was a huge success, with nearly 5,500 people attending, an impressive 35% increase on the inaugural event last year.
Shoppers were entertained with dance from the Oz characters and stilt walkers and were able to wander the Yellow Brick Road to visit the stores, many of which were hosting their own events, to take advantage of the special offers and discounts available throughout the centre.
VQ Centre Director, John Bade commented, "When the economic climate is challenging, events such as this become even more important. It was impossible to make any sensible predictions about turnout before the event, so I’m especially pleased to see footfall rise so significantly from last year.”
“Clearly, the added value of the theme and the entertainment are part of the overall appeal to customers,” he added, “but ultimately we need them to spend. I’m pleased to say that the increased attendance was reflected in sales, and it was a great fun night out for all concerned – perhaps offering a welcome relief in difficult times.
With little indication that the broader economic situation is improving, we’ll certainly be continuing with both this and our autumn Shopping Affair event in the years ahead.”
The 2012 Shopping Affair is on October 11th from 6.00pm. Updates for that event will be posted in the Events section of the VQ website from late summer, and also on the centre’s Facebook & Twitter pages.